Space—and people—for every kind of event
Shawna Shriver began her career at Green Pond Country Club in the mid-’90s as a server in the golfers’ pub. Her determination, charisma, and love of events led her to the Banquet Manager role, where she now oversees every aspect of the club’s busy event calendar.
With over 400 events going on every year, Shawna stays busy and is always on the hunt for more opportunities. “There are never enough weekends,” she says.
Green Pond’s indoor and outdoor event spaces are versatile, which allows them to host a variety of events throughout the year—from traditional weddings to corporate events and milestone birthdays.
And Eventective helps keep Green Pond's spaces booked.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
Turning local awareness in to lasting business
Shawna recognizes the importance of expanding Green Pond’s visibility within the community.
“The feedback I get all the time is, ‘We didn’t know you were here!’ So, it’s that exposure that’s helpful for us. It helps us draw in some more people who would otherwise not end up on our doorstep.”
Shawna also knows that keeping Green Pond's calendar full requires a steady hustle and consistent follow-up process.
“There’s never a day when I don’t have to book anything. That’s just how it is in sales.” And Eventective’s Inbox makes that follow-up process easy.
Shawna favorite Eventective tool? The Lead Market. She said, "I reach out to almost all the leads that cross my path. Why not?” Not every lead turns into a booking, but “it’s worthwhile” and Shawna’s “definitely getting the return.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
The power of adaptability
Beyond her rock-solid sales process, adaptability is Shawna’s secret weapon. When the COVID-19 pandemic hit, she found creative ways to keep celebrations going by adjusting Green Pond’s menus and moving events outside. What started as a necessity became a lasting success: today, about 75% of Green Pond’s events are buffet-style, a format that saves labor and service costs, while continuing to satisfy guests.
Shawna re-evaluates her event offerings each year, reviewing menus and trends to make sure Green Pond delivers high-quality experiences.
With Shawna leading the charge, the future is bright for Green Pond Country Club. She plans to be even busier by hosting more weekday corporate events to offset the club’s slower periods.
And she’s confident Eventective will help her get there. When it comes to corporate events, Shawna shared, “There’s a lot of value there, not only for Green Pond, but for building relationships with local companies. Eventective has helped with that.”
Shawna’s story is a reminder that success in the event industry doesn’t just happen overnight—it comes from consistency, dedication, and flexibility, all supported by the right tools and the right team.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
