Aimee’s husband, a custom home builder, became the project's anchor. Their two sons, daughter, and Aimee's dad all came on board to build the space together.
"What it has turned out to be," Aimee said, "is 8,000 square feet of love that everybody can enjoy." BR Infinity Events Center officially opened its doors in early 2025—and before the doors even opened, Aimee chose Eventective as the platform to run it.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"Other platforms seemed centered around the marketing, but not necessarily the full project management. I loved that about Eventective."
Aimee Binning
Owner, BR Infinity Events Center
The one-stop shop that works
Before choosing Eventective, Aimee researched the big wedding platforms and listing sites. What she found was that most of them were built around one thing: getting you visibility. That wasn’t enough.
"We wanted that full project management tool," she explained. "The ability to garner business but also track interaction between us and customers—send them the contract, get their signature, finish up the final follow-ups, and then the closing of the project."
That end-to-end capability is what set Eventective apart. "Other platforms seemed centered around marketing, but not necessarily the full project management," she said. “I loved that about Eventective.”
Aimee's workflow is built around Eventective's booking tools, and she's taken the time to learn them well. On the platform, she follows up on conversations, sends materials to prospects, and uses preloaded templates—contract templates, price lists, venue information—to move inquiries forward without starting from scratch every time.
A few features have become integral to Aimee’s daily routine.
The automated availability reply saves her from having to respond manually every time a date is already taken. Automatic billing reminders have given her more flexibility with how clients pay. "It allows us to set up payments for people if they don't have a way to pay the full amount on a normal schedule," she said. "That's been really nice."
Having full control over how each event is structured and scheduled has been a standout, too. When a couple books a wedding and reception, Eventective breaks the event into separate spaces so Aimee can assign rooms and lodging independently. BR Infinity offers on-site lodging (previously listed through Airbnb) and moving that management into Eventective brought everything under one roof.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
247x
ROI
50+ referrals
Received this year
50%
Weddings
178 attendees
Average per event
From five events to 22 (and counting)
The numbers are hard to argue with.
Before officially opening, BR Infinity hosted five trial events for friends who wanted to break in the space. Since then, Aimee has booked 22 events, and the venue hasn't even completed its first full year in business.
For context, the entire county has a population of around 30,000 and an estimated 160 events per year, according to Aimee’s market research. Capturing that share of bookings that quickly, in a community of that size is no small thing. "I think that speaks a lot to your tools," Aimee said.
Event variety is also really important to Aimee. "If it didn't allow that flexibility, we wouldn't be able to use it for all the different events that come through us," she said. "Having that flexibility makes Eventective a one-stop shop for us."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“Eventective is very well designed for managing those costs while still giving you a high return on investment.”
Aimee Binning
Owner, BR Infinity Events Center
From five events to 22 (and counting)
The numbers are hard to argue with.
Before officially opening, BR Infinity hosted five trial events for friends who wanted to break in the space. Since then, Aimee has booked 22 events, and the venue hasn't even completed its first full year in business.
For context, the entire county has a population of around 30,000 and an estimated 160 events per year, according to Aimee’s market research. Capturing that share of bookings that quickly, in a community of that size is no small thing. "I think that speaks a lot to your tools," Aimee said.
Event variety is also really important to Aimee. "If it didn't allow that flexibility, we wouldn't be able to use it for all the different events that come through us," she said. "Having that flexibility makes Eventective a one-stop shop for us."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
