Rita's Italian Ice is a popular chain of dessert shops in the United States known for its refreshing frozen treats. Rita's specializes in Italian ice, which is a smooth, ice-based dessert similar to sorbet but with a more finely textured consistency. In addition to Italian ice, Rita's offers a variety of other treats, including: Frozen Custard: A creamier, richer alternative to regular ice cream, made with egg yolks. Gelati: A layered dessert combining Italian ice and frozen custard. Blender: A blended version of Italian ice and custard, mixed together into a smooth, milkshake-like treat. Concrete: A thick and indulgent treat made by mixing frozen custard with various toppings and mix-ins. Rita’s is known for its wide range of flavors, especially for its Italian ice, which comes in both classic and seasonal varieties. Popular flavors include lemon, cherry, mango, and watermelon, but there are many others available depending on the time of year. The brand is loved for its fun, vibrant atmosphere and a focus on creating a cool, refreshing treat during the warmer months.