Prima Eventi is a full-service event planning and production company in Pittsburgh serving business, not-for-profit and personal clients. We specialize in business and corporate events, weddings and receptions, fundraising events, and social affairs. Our services include event planning and management, site selection, catering with custom menus, professional staff, tents, equipment (tables, chairs, staging), linens, serviceware, decor, entertainment, props, invitations, transportation, accommodations, and valet parking. We also provide educational seminars and classes on cooking, wine and etiquette to clients that include undergraduate and graduate students at Carnegie-Mellon University. Christine Ferguson speaks of the firm's founding: "I launched Aromas Fine Catering with my brother, an accomplished executive chef, in 1997. For 8 years Aromas provided wonderful cuisine, excellent service, and a tasteful and elegant approach to decor. We learned that our clients wanted us to provide more than wonderful food: They wanted event design, project planning, estimating, subcontractors, a team of professionals and leadership to bring the event plan to fruition. I soon found that my education and experience prepared me well to meet my clients' expectations, and a new firm was born: Prima Eventi, Inc. I take a disciplined approach to event planning and production. After training as an engineer, I believe in following a defined and documented process. My initial discussion with a new client is about clearly defining what is the purpose of your event and how do you define its success? If the event celebrates a person, a wonderful and personalized experience that reflects well on the host and the guest of honor may be the goal. If the event celebrates an acquisition or merger, then raising awareness of the new unified firm or bringing together two disparate management teams may be the desired outcome. If the event's purpose is fundraising, I am mindful of both the top-line revenue equation and bottom line profit. This requires an event enticing enough to sell tickets yet carefully planned to contain costs. I earned a Bachelor of Science from Carnegie Mellon University and a Masters of Business Administration in Finance from the Katz Graduate School of Business at the University of Pittsburgh. Planning and producing events allows me to use skills I have developed through my life, education, and business experience.