GryphonMedia produces annual and multicultural award galas, festivals, seminars & conventions, and destination events. Effective event marketing has gone beyond conventional planning. Establishing and nurturing effective campaigns is essential in cross-promotional messaging broadcasting brand awareness, increasing visibility and the probability of positive ROI. GryphonMedia addresses corporate sponsorship aggressively by acquiring media participation, maintaining sponsor relations and integrating strategies with sponsor’s total marketing program in mind. The value of planning a proper PR strategic program is essential for an effective campaign. GryphonMedia takes unto consideration the objectives of a campaign with the intention of evaluating the targeted audiences’ mindset and applying the appropriate tactics.